Artificial intelligence is no longer something news publishers are talking about in theory. It’s something they’re actively testing, rolling out, debating, and sometimes struggling with in real newsrooms, right now.
That’s exactly why we started our newsletter, How News Publishers Are Using AI.
If you follow the stories coming out of Storycue’s news page, one thing becomes clear very quickly. There’s no single “right” way publishers are using AI. Some are experimenting cautiously. Others are moving fast and learning in public. Almost all of them are asking the same questions: where does AI actually help, where does it create new risks, and how do we use it without damaging trust, quality, or sustainability?
Across interviews with editors, product leads, and newsroom leaders, a consistent theme emerges. AI works best when it supports journalism rather than replacing it. Publishers are using it to surface trends earlier, make sense of audience behaviour, reduce repetitive manual work, and give journalists more space to focus on reporting and storytelling. At the same time, they’re learning where the limits are, especially when it comes to accuracy, bias, and over automation.
What’s interesting is that very few of these conversations are happening in absolutes. Most publishers aren’t asking whether AI is good or bad. They’re asking how to use it responsibly, where it fits into existing workflows, and how to avoid becoming overly dependent on platforms or tools they don’t fully control.
That’s the gap the newsletter is designed to fill.
Rather than chasing hype or promising silver bullets, it brings together real examples of how publishers are actually using AI today. It looks at what’s working, what isn’t, and what others can learn from those experiments. It also reflects the growing reality that AI is reshaping distribution, discovery, and audience relationships just as much as it’s changing production.
Search, social, and platforms are evolving quickly. Publishers are seeing traffic patterns shift, workflows change, and expectations rise. In that environment, learning from peers matters more than ever. Hearing directly from people inside news organisations who are testing these tools gives context you don’t get from vendor announcements or generic AI think pieces.
The newsletter is for editors trying to protect editorial standards while modernising workflows. It’s for product and audience teams looking for smarter ways to understand demand. It’s for newsroom leaders who know AI will play a role in the future but want to move forward with intention rather than fear or blind optimism.
Most of all, it’s for people who want practical insight instead of noise.
If you want to understand how AI is really being used in newsrooms, not how it’s being sold, this newsletter is worth your time.